Step-Up Containers*
Objective
Design a line of containers where the packaging is the primary selling feature instead of the supplies sold inside. To serve as organizational tools and have its contents be easily accessible. For kids’ desks and office areas.
Solution
For form inspiration, I came up with different design themes: geometry, sports and animals. I worked closely with Staples’ Engineering team to optimize the size of the containers, making them small enough to cover manufacturing costs. To lower costs for China manufacturing, I selected a narrow color range of 10 colors.
These containers in Staples’ store shelves proved to be very popular, making organizing fun at home and at work!
* launched in Staples’ Stores 2008-09
